By the time you read about the art of any performance in search results you need to know that it is mainstream, it’s not new and that it has gone mainstream – at best, it’s not valuable enough to invest time and energy into, or its effectiveness so good that it will soon burn out against the grain of mass adoption. Simply said, if you’re not investing into the language or key words defining your value, you’re wasting resources on actions that perform poorly.
The old ways of programming meta language were based on surface structures that identified categories and hierarchies of information. The art of meta language and keywords is the unearthing of deep semantic structures that bridges the world of mathematical values expressed in linear form to allegorical relationships and contextual meaning deep within natural experience. Natural language requires natural approaches to mathematical problems.
Search engine optimization known by the abbreviation of SEO is old news and old hat, not because it doesn’t work, but because it works so well. Consider the newcomers to a mainstream sport, skill, or art that become mainstream – they carve the furrough to create a river. It’s hard against the grain, until the complexity starts taking form and shapes up into a refined line that is as much a statement as it is a style.
Our digitized world is increasingly becoming more differentiated with descriptions of value that aim at specific needs and the attainment of specific results. Our ability to accurately identify the problems solved and describing these results give us the pathway into the articulation of value to specific individuals as users by reading their minds and creating meaningful conversations embodied by these words.
Before search engines were able to use artificially intelligent machine learning processes and memory complexes they relied on the mathematical measurement and weighing of values to interpret the relevancy of words as numerical concepts. The days of boolean search with mathematical precision has since been replaced for more advanced sense making in terms of semantic alignment with the unique value words can present.
Early search engine optimization practices relied on the manipulation of numbers such as the relevancy of words to the value, number of citations found on the web for a specific URL and the density of repetitive key terms that referenced these pages. We were creating URL tree structures and mind maps that gave the search engine bots a repeatable pattern to spot and to weigh in favor of pages intentionally created for search visibility.
The mathematical method for search engine visibility of value driven pages were majorly successful by creating siloed information pages reaching 3-4 levels deep, and simultaneously amplified by offsite information syndication in branched tree structures on 3rd party websites 2-3 levels deep. This interplay of signaling enforced patterned citations that looked natural but were 100% synthetic in creation.
Boolean search manipulation ended gradually with the clever search engine scare tactics engineered around artificial links, link manipulation, and the ever ambiguous catchall snare called ‘quality content’. As practices were revealed and infringing websites owned up to their deceptive practices through the disavow awareness campaign, search professionals scattered, skilled resources were left confused, and website owners painfully faced the inevitable adoption of search relevancy and the intentional creation of content.
The long awaited shift in the focus on search engine relevance where all playing fields will be leveled was realized with the first semantic search rollout by Google named Hummingbird. The code word for the launch and algorithm update subtly suggested the nature of accurately spotting and picking only the sweetest nectar for user feedback.
We find ourselves immersed in a world of language, where individual words strung together create the contextual meaning that gives a user the insight and understanding of the value being presented. Only the rightest of words can anchor in the mind of a user who lacks the ability to express these words themselves but feel as if their thoughts are read as the linear values create the images of relevance and certainly.
Only the right words can accurately describe what the user thinks and like a mind reader places the words in a meaningful relationship to the problem being sought to solve or the result that is desired.
The experiential impact of our solution and service is the only contact you need between your world and the wired network, so that you can spend more time doing what you dream than tying your hands to a desk or keyboard.