The science of context has a name for this kind of behavior: the chasm of dissonance. The chasm gets its name from the dissonance caused when we are presented with an archetypal story which we cannot buy into. The teller of the story (and his believers whomever they may be) possesses some background information or experiences which allow the archetypal story being told to be believed. But the other listeners those nonbelievers were asked to buy into the story do not share that same background information or experiences. Instead of believing the archetypal story they reject it. The story as told has no resonance for the nonbelievers. The absence of the shared background information evokes dissonance instead of confidence.

Source Link: https://medium.com/@michael.lissack/how-the-science-of-context-explains-trump-in-2-graphs-83ee3b48f582#.ecatnelme